EPI-Q, a Silver Sponsor of the Health Outcomes Research and Pharmacoeconomics Conference, has organized a presentation on “Building Value Through Health Economics and Outcomes Research in a New Payer Environment”. The talk will be held on January 28th at 11:30 am at the Sheraton Crystal City in Arlington, VA.

Dr. Mark Jewell, President of EPI-Q, along with Dr. Ron Kessler, Professor of Health Care Policy at Harvard Medical School, will speak on the need to use appropriate, and innovative, methodologies to enable companies to define brand value and effectively position products in the context of a therapeutic area that is important to providers and payers.

Participants will learn how to:

• Implement combined methodologies and apply unique pull-through strategies to gain access
• Use the development of a unique PRO instrument to identify symptomatic, undiagnosed or inadequately treated patients, and determine consequences for patients, payers and employers
• Use data to influence policy, enabling appropriate product positioning and market expansion
• Improve care through measurement solutions and quality improvement initiatives
• Use evidence-based tools to enable effective treatment and influence reimbursement and accreditation policies

Click here for more information on the conference, or download the brochure.