Applied Health Outcomes and Economics

Quality Improvement Managed Markets Strategic & Commercial Consulting Medical Communications & Key Opinion Leader (KOL) Management Market Research and Analytics

Pharmaco-epidemiologic Studies & Analysis

> Study design

> Post-marketing surveillance studies

> Phase IV studies: drug effects or events

> Observational studies: cohort, case-control and cross-sectional

> Disease state conceptual model refinement

> Disease state prevalence and incidence studies and analysis

Clinical Guideline Analysis & Evaluation

> Synthesis services

> Gap analysis

> Implementation

> Engagement

Drug Utilization Reviews

Value Proposition

> Development

> Testing

Medical/Scientific Writing

> Manuscripts

> White Papers

> Posters

> Poster layout

> Product monographs

> Training module development

> Slide kits

> Symposia program content development (CME and non-CME)

> Enduring materials

> Scientific meeting summaries

Assessment Services

> Market analysis

> Opportunity analysis

> Line extension analysis

Pharmacoeconomic Modeling Studies & Analysis

> Study design

> Cost-benefit analysis

> Cost-effectiveness analysis

> Cost-minimization analysis

> Cost-utility analysis

> Burden of illness studies

> QALY studies

> Pharmacoeconomic models

- Budget impact modeling

- Markov, decision tree models

Knowledge Translation (KT) Services: Research to Practice

> Increasing awareness

> Promoting agreement

> Facilitating adoption

> Enhancing adherence

Value Dossiers

Knowledge, Attitudes, Beliefs & Practices (KABP) Surveys

> Design and development

> Survey management

> Data analysis and reports

Communications Strategies

> Strategic communications plan

> Message dissemination strategies

> Prelaunch planning

Market Outreach

> Planning

> Coordination

> Screening and interviewing

> IDI and focus group moderation

> Qualitative/quantitative analysis

> Discussion guide development

Clinical Research Services

> Data collection, including chart reviews

> Site monitoring and management

> Data analysis of Phase II, III and IV data

> Phase IV development and management

> Clinical efficacy analysis

Benchmarking

> Study design and development

> Project recruitment and management

> Data analysis and reports

Formulary Kits

Pre-Launch/Launch/Post-Launch & Re-Launch Services

> Positioning development and recommendations

> Develop messaging strategy

> Develop  scientific message platform

> Develop commercial message platform

Marketing & Scientific Messaging

> Link scientific messaging with brand

> Optimize product awareness, desirability, acceptance

> Increase patient & physician awareness

> Improve provider-patient communication

Surveying

> Telephone surveying

> Personal screening

> Qualitative/quantitative analysis

Non-Interventional Studies

> Data procurement

> Study management

> Analysis and reports

> Database studies

> Observational studies

> Safety analysis

Performance Measures

> Development

> Testing and validation

Pricing, Reimbursement & Market Access Strategy

HEOR Strategic Planning

Publications Strategy

> Planning and development

> Alignment of publications plan and scientific messaging strategy

> Publication plan development and management

Competitive Intelligence Research

> Market warfare strategies/war games

> Competitive analysis

Clinical Effectiveness Research

> Outcomes effectiveness

> Comparative effectiveness

> Statistical sampling design

> Therapeutic optimization studies

Clinical Resource Utilization Management Strategies

Value-Based Purchasing Strategy

Research Impact Analysis and Contingency Planning

Structured Literature Reviews

> Systematic searches

> Information extraction

> Evaluation and results

> GAP analysis

Patient Reported Outcomes (PRO) & Research

> Development and validation of scales

> PRO study design and management

> Surveys

> Statistical sampling design

Preventable Adverse Event Reduction Initiatives

Prevention & Chronic Illness Management

Life Cycle Analysis

> Assess new indications

> Strategies to maximize value in life cycle

> Portfolio analysis and assessment

KOL Forums & Advisory Boards

> Identification and recruitment

> Advocacy training

> Content development

> Slide deck development

> Symposia and advisory board  content development

Registries: Disease, Drug & Product

> Development and management

> Data analysis and reporting

Patient Safety Programs

Customer Programs & Training

Risk Mitigation Strategy (REMS)

Speaker Training

> Customer training

> KOL training

Coding Consultation

Clinical Development & Acquisition Planning  & Consulting

> Product acquisition, integration and licensing services

> In licensing consulting

- Medical technology

- Molecules

> Next generation and follow-on biologic consulting

Field Support Services

> Tool development

> Slide presentations

> Launch kits

Commercialization Strategies

> Payer value proposition

Line Extension Analysis

> Pediatric

> Formulations

> New indications

> Dosing

Medical Field Support Services

> Field Communications

> Physician /
pharmacist/customer information requests

Market Mapping

Medical Training

> Sales training

> Customer training

> Therapeutic category education

> Disease state education and training