VCS3

Value Communications
Scientific Support Services (VCS3)

Scientific story concepts are the basis for developing value propositions and communications campaigns. EPI-Q not only provides you with the scientific and medical foundation for your value communications, but we also accelerate the data generation process to demonstrate value where no data previously existed. EPI-Q’s resident staff will establish the basis for your value story and drive the analysis of value opportunities relevant for all stakeholders. 

The development of scientific messaging is difficult, especially when the messaging needs to be created from new, old, validated, and medically/legally approved data. EPI-Q’s experts not only lead the process in developing tailored, branded, and unbranded messages, but they also provide professional referencing and annotating, making the development and approval process as swift and efficient as possible.

VCS3 provides turn-key solutions that elucidate clinical and scientific insights at all points of the value proposition and communications development process.

Offerings include:

Kaleidoscope Audit

  • Supports the development of scientific concepts and stories
  • Consists of an audit around specific topics, such as:
    • MOA and PK/PD in the context of a product
    • Disease states, therapeutic categories, treatment paradigms
  • The goal: To understand what the key terms and ideas are around the selected topic (disease/therapy/mechanism)
    • From a clinical, bench, and medical perspective, as well as a patient, payer, and pharmacist perspective
  • The final analysis of stakeholder input fuels the creation of a scientific story and helps bridge between things like MOA and therapeutic benefit
  • Overall value maximizes the medical, scientific, and clinical input available to begin crafting a scientific story/concept

Scientific Story Validation

  • Scientific story concepts are the basis for developing value propositions, positioning, and communications campaigns
  • Concepts and their supporting points must be relevant and believable to stakeholders
  • Scientific stories (concepts and their supporting points) are reviewed and analyzed from a clinical and scientific perspective for:
    • Accuracy and validity of story underpinnings and general concept platforms
    • Strengths and weaknesses of each story
    • Degree of risk for each of the stories
    • Gaps in the literature and supportability
  • Additional services include:
    • Recommendations  to better support the story
    • Strategic consultation and direction on how to go about generating data
  • Overall value optimizes the strategically relevant story using a more robust foundation

Scientific Message Platform

  • Proof points support claims and product messaging as well as allow for the “stretching” of brand claims
  • These points need to be scientifically and clinically sound and retain their integrity throughout the communications process
  • In order for this to happen, the scientific messages need to undergo a rigorous and comprehensive review as well as be referenced and annotated to ensure that all key messages pass medical and legal review
  • This service ensures that all messages, nonbranded and branded:
    • Are the most dynamic, relevant, innovative, and compelling
    • Are consistent, clear, and accurate scientific communications
    • Adhere to the medical and legal regulatory guidelines and obtain prior approval for marketing and communication use
    • Facilitate the development and approval of communication materials

Knowledge, Attitudes, Beliefs, and Practices (KABP) Surveys

  • Knowledge, Attitudes, Beliefs, and Practices (KABP) surveys can serve as a scorecard to understand the underpinnings of medical decision making within organizations or broader treating communities
  • KABP surveys systematically identify where gaps and opportunities exist to translate clinical evidence into best practices
  • Studies/surveys are conducted to accomplish the following objectives:
    • Assess clinicians’ recognition (knowledge) of most current clinical evidence
    • Determine mindsets (attitudes) that clinicians bring to the decision-making process
    • Understand principles (beliefs) regarding diagnosis and treatment that influence practice
    • Provide scenarios or case vignettes to quantify how current knowledge, attitudes, and beliefs translate into care delivery (practice)
  • This service can be implemented for the purposes of:
    • Exploration and uncovering of directional findings
    • Validation and confirmation of strategic decisions and directions
  • The service is designed to meet customer time frames and budget requirements

Market Research

  • Understanding business and stakeholder dynamics within a market is important to product positioning
  • The combination of clinical, marketing, and research skills enables EPI-Q to design and conduct surveys and studies that uncover meaningful and relevant insights in areas such as unmet needs and market requirements
  • This offering includes the development, implementation, and/or moderation of qualitative and quantitative surveys, questionnaires, and other comprehensive forms of market research such as focus groups and individual one-on-one interviews (IDIs)
  • This service can be implemented for the purposes of:
    • Exploration and uncovering of directional findings
    • Validation and confirmation of strategic decisions and directions
  • These services are designed to meet customer time frames and budget requirements
Share